Review on the Applications and the Handling Techniques of Big Data in Chinese Realty Enterprises
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TL;DR
It is suggested that the applications of big data in realty benefits diversified development and innovative investment, and it is conducive to realty marketing, and the principle of the MapReduce is shortly introduced as one of the most popular big data handling techniques.
Abstract
Big data has received high attention from different industries and functional areas for now. At present, the applications of big data in Chinese real estate enterprises have achieved some success, while the systematic research about this is not sufficient so far. This paper focuses on the present applications of big data in Chinese real estate development and marketing. It suggests that the applications of big data in realty benefits diversified development and innovative investment, and it is conducive to realty marketing. The principle of the MapReduce is shortly introduced as one of the most popular big data handling techniques, and the realty big data processing and analysis based on MapReduce are shown. Adequate attention is paid to the problems of the big data applications. It proposes specific solutions to deal with the problems on big data and the problems on realty enterprises. It points out the advantage of big data applications and the future developments both in academia and industry.