The Role of the Internationalization Process in the Performance of Newly Internationalizing Firms
Journal of International MarketingPublished 1 September 2000
George S. Yip, Javier Gómez Biscarri, Joseph A. Monti
Citations219
SJR quartileQ1
SJR score1.68
SNIP1.84
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Abstract
A study of 68 recently internationalized U.S. firms, using structural equations, shows that newly internationalizing firms do not on average follow a highly systematic approach. Some firms make use of a systematic sequence of steps, and the more systematic the approach, the better is the performance.
Keywords
Economics, Econometrics and FinanceBusiness, Management and Accounting
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