What makes firms more innovative? A look at organizational and environmental factors
Journal of Business and Industrial MarketingPublished 1 December 1997
Ayşegül Özsomer, Roger J. Calantone, Anthony Di Bonetto
Citations230
SJR quartileQ1
SJR score1.04
SNIP1.21
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Abstract
Innovative firms are generally more successful in both industrial and consumer markets. However, factors that make firms innovative are often elusive and complex. Looks at how strategic posture, organization structure, environmental hostility and uncertainty interact and how each factor contributes to an explanation of firm innovativeness. Suggests that strategic posture is a major factor determining the innovativeness of firms while organization structure mediates the effects of strategic posture, uncertainty, and hostility. Hence, for managers striving to make their firms more innovative, a prerequisite is to adopt a proactive strategic posture which gradually leads to a flexible organizations structure ‐ the two factors that have a direct effect in making firms more innovative.
Keywords
Decision SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting
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