Appraisal Determinants of Tourist Emotional Responses

Abstract

A coherent body of research recognizes the role of emotion in various aspects of consumer behavior. However, while a number of studies exist on the consequences of emotion, empirical investigations into its determinants in tourism have received lesser attention. Building on well-established cognitive appraisal theories of emotion, this study investigates the antecedents of tourists’ emotional responses toward destinations. Canonical correlation analysis supports an appraisal model of emotion in the context of tourist destinations. Results indicate that appraisals of pleasantness, goal congruence, and internal self-compatibility are the main determinants of joy, love, and positive surprise. Overall, the findings offer strategic marketing implications for tourist destinations.