On the motivating impact of price and online recommendations at the point of online purchase
International Journal of Information ManagementPublished 1 December 2010
Asle Fagerstrøm, Gheorghiță Ghinea
Citations70
SJR quartileQ1
SJR score6.26
SNIP6.93
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TL;DR
It is shown that online recommendations are not as influential as a good offer when consumers purchase electronics online, however, other customer recommendations have a stronger impact on novice online shoppers than towards those consumers that shop more frequently online.
Abstract
This is the post-print version of the Article. The official published version can be accessed from the link below - Copyright @ 2011 Elsevier
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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