The Impact of Physically Attractive Models on Advertising Evaluations
Journal of Marketing ResearchPublished 1 November 1977
Michael J. Baker, Gilbert A. Churchill
Citations777
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
A considerable amount of social science research suggests an individual's initial perception of and reaction to another individual are affected by the physical attractiveness of the other person. T...
Keywords
PsychologySocial SciencesBusiness, Management and Accounting
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