Conceptualizing consumers' perceptions of e‐commerce quality
International Journal of Retail & Distribution ManagementPublished 25 April 2008
Qin Su, Li Zhao, Yongtao Song, Ting Chen
Citations47
SJR quartileQ1
SJR score1.33
SNIP1.46
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TL;DR
The study finds that online consumers attach more importance to quality attributes associated with outcome quality and consumer service than to Attributes associated with web transactions.
Abstract
Purpose – The purpose of this paper is to explore the structure of the concept of customer‐perceived quality (CPQ) in electronic commerce (e‐commerce).
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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