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Meaning, Value, and the Theory of Promotion

Journal of CommunicationPublished 1 June 1967
Jerome B. Kernan, Montrose S. Sommers
Citations23
SJR quartileQ1
SJR score2.53
SNIP2.84

Abstract

Jerome B. Kernan, Montrose S. Sommers; Meaning, Value, and the Theory of Promotion, Journal of Communication, Volume 17, Issue 2, 1 June 1967, Pages 109–13

Keywords

Business, Management and Accounting