E-Marketing-A literature Review from a Small Businesses perspective

A structured literature review is built to explore, analyze and develop a clear understanding about the different research topics and methodologies implemented in E-Marketing published articles between 2003 and 2010 to build on the current body of knowledge in the field.

Abstract

Objectives This paper aims to build a structured literature review to the field of E-Marketing. This literature review will provide an archive of past research points and methodologies related to the studies of E-Marketing to explore, analyze and develop a clear understanding about the different research topics and methodologies implemented in E-Marketing published articles between 2003 and 2010. Prior work The paper is trying to build on the current body of knowledge in the field of E-Marketing by preparing a complete archive of the past publications in the field of E-Marketing from 2003 to 2010. Approach The paper systematically reviews and categorise the published literature in the field of E-Marketing depending on the Hanson Internet marketing framework by implementing a three stages methodology and thereafter analyses and reviews this literature methodologically. Results