Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
Journal of Marketing ResearchPublished 1 August 1992
Christine Moorman, Gerald Zaltman, Rohit Deshpandé
Citations3,836
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
The authors investigate the role of trust between knowledge users and knowledge providers. The kind of knowledge of special concern is formal market research. Users include marketing and nonmarketi...
Keywords
Business, Management and Accounting
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