How does personality affect trust in B2C e-commerce?
Published 1 January 2006
Jo Lumsden, Lisa Mackay
Citations72
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
TL;DR
An initial look is taken at whether consumers with different personality types are generally more trusting and rely on different trust cues during their assessment of first impression vendor trustworthiness in B2C e-Commerce.
Abstract
Trust is a critical component of successful e-Commerce. Given the impersonality, anonymity, and automation of transactions, online vendor trustworthiness cannot be assessed by means of body language and other environmental cues that consumers typically use when deciding to trust offline retailers. It is therefore essential that the design of e-Commerce websites compensate by incorporating circumstantial cues in the form of appropriate trust triggers. This paper presents and discusses the results of a study which took an initial look at whether consumers with different personality types (a) are generally more trusting and (b) rely on different trust cues during their assessment of first impression vendor trustworthiness in B2C e-Commerce.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
Information Technology and ManagementConsumer trust in an Internet store
2,538 Citations2000Sirkka L. Järvenpää, Noam Tractinsky +1 more
In this study, consumers recognized differences in size and reputation among Internet stores, and those differences influenced their assessments of store trustworthiness and their perception of risk, as well as their willingness to patronize the store.
ACM SIGMIS Database the DATABASE for Advances in Information SystemsReflections on the dimensions of trust and trustworthiness among online consumers
831 Citations2002David Gefen
A three-dimensional scale of trustworthiness dealing with integrity, benevolence, and ability in the unique case of online consumer trust is proposed, and the importance of examining the effects of each dimension individually is shown.
Communications of the ACMDesigning trust into online experiences
424 Citations2000Ben Shneiderman
A ncient social traditions were designed to elicit trust during uncertain encounters, but for many users, strategic trust is difficult to generate, shaken easily, and once shaken extremely difficult to rebuild.
Interacting with ComputersDesigning towards emotional usability in customer interfaces—trustworthiness of cyber-banking system interfaces
397 Citations1998Jinwoo Kim, Jae Yun Moon
The results indicate that it is possible to manipulate the visual design factors of the customer interface in order to induce a target emotion, such as trustworthiness, in customers using electronic commerce systems.
Communications of the ACMTrust in e-commerce
266 Citations2005A. F. Salam, Lakshmi Iyer +2 more
Web-based businesses succeed by cultivating consumers' trust, starting with their beliefs, attitudes, intentions, and willingness to perform transactions at Web sites and with the organizations behind them.
ACM SIGMIS Database the DATABASE for Advances in Information SystemsFactors influencing the adoption of web-based shopping
262 Citations2004Craig Van Slyke, France Bélanger +1 more
Trust in Web merchants is significantly related to purchase intentions via the Web, but this significance holds even when other, more traditional perceptions are considered, and the impact of perceived innovation characteristics on adoption intentions is verified.
Political CommunicationTrust, Civic Engagement, and the Internet
215 Citations2004Eric M. Uslaner
It is shown that Internet users are not social isolates, but their Internet communications are largely with people they know, and trusting people are more likely to believe that they have little to fear from the Internet.
Lecture notes in computer scienceTrust, Untrust, Distrust and Mistrust – An Exploration of the Dark(er) Side
185 Citations2005Stephen Marsh, Mark Dibben
It is argued that the time is right, given the maturity and breadth of the field of research in trust, to consider how untrust, distrust and mistrust work, why they can be useful in and of themselves, and where they can shine.
Shiny happy people building trust?
164 Citations2003Jens Riegelsberger, M. Angela Sasse +1 more
A study examined the effect of adding such photographs to 12 existing e-commerce sites, whose reputation had been established through customer ratings, and found that neither the presence of a photo, nor trustworthiness of the person depicted, had a significant effect.
International Conference on Information SystemsTrust in e-commerce vendors: a two-stage model
159 Citations2000D. Harrison McKnight, Vivek Choudhury +1 more
This study investigates the development of trust in a Web-based vendor during two stages of a consumer’s Web experience: exploration and commitment.
"Trust me, I'm an online vendor"
156 Citations2000Florian N. Egger
A model of trust was developed that describes what design factors affect consumers' assessment of online vendors' trustworthiness and informs the Human-Computer Interaction design of e-commerce systems in that its components can be taken as trust-specific high-level user requirements.
First impressions
96 Citations2001Andrea Basso, David Theo Goldberg +2 more
Results indicate that real-time interactivity, but not voice, increased judgments of friendliness and of the trustworthiness of the salesperson, and their implications for e-commerce.
A study of the effect of consumer trust on consumer expectations and satisfaction
65 Citations2003Dan J. Kim, Donald L. Ferrin +1 more
This study provides a theoretical framework combining trust, expectation and satisfaction, and tests the proposed models empirically using Internet consumer behavior data collected via two rounds of Web surveys conducted in two major Korean universities, suggesting both consumer's trust and expectation have positive influences on consumer's satisfaction.
Conference on Privacy, Security and TrustBuilding Online Trust through Socially Rich Web Interfaces.
56 Citations2004Milena Head, Khaled Hassanein
Higher levels of social presence are shown to positively impact the perceived usefulness, enjoyment and trust of commercial Websites.
Conference of the Centre for Advanced Studies on Collaborative ResearchDeveloping trust in internet commerce
54 Citations2003Ildemaro Araujo, Iván Araujo
Trustbuilders and Trustbusters: The Role of Trust Cues in Interfaces to e-Commerce Applications
53 Citations2001Jens Riegelsberger, Martina Angela Sasse
Kluwer Academic Publishers eBooksTrustbuilders and Trustbusters
45 Citations2005Jens Riegelsberger, M. Angela Sasse
This paper investigates how interface design can help to overcome the proclaimed 'lack of trust' in c-commerce sites, and identifies cues in the user interface that help to build trust to some extent, and some cues that have a great potential for destroying trust.
A web trust-inducing model for e-commerce and empirical research
33 Citations2005Yun Yang, Yong Hu +1 more
The revised model presented is a reasonable starting point for developing a friendly interface for inducing trust in e-commerce and identifies 12 trust-inducing features, and by applying them, the e- commerce merchant might anticipate fostering optimal levels of trust in their customers.
Communications of the ACMTrust online, trust offline
29 Citations2004Eric M. Uslaner
Online businesses would do well to cultivate their visitors' adventurous, trusting, optimistic, risk-taking world views.
Trust in design
24 Citations2000Stephen Marsh, John F. Meech
It is argued that trust is an important aspect in how people make use of computers, and that designing interfaces which take trust into account and reason using trust will result in more effective, comfortable interactions for the user.
The elements of online trust
23 Citations2001Cynthia L. Corritore, Susan Wiedenbeck +1 more
The increasing success and popularity of the Internet makes this a critical time to examine elements that can cause online user interactions to be a success or a dismal failure.
Trust me, I'm accountable
17 Citations1999Batya Friedman, John Thomas +5 more
Whether and how electronic media can be designed and used to increase deserved trust and accountability; the relationship between protecting privacy and increasing the efficacy of communication; and how people's tendency to treat computers as social actors impacts these issues are explored.
Evaluation of website trustworthiness from customer perspective, a framework
17 Citations2004Victor A. Tsygankov
The theoretical basis of the trust evaluative framework, which would be used to review the commercial websites trustworthiness from the customer perspective, is explained.
A model for buyer's trust in the e-marketplace
14 Citations2005Myoung‐Soo Kim, Jae‐Hyeon Ahn
The results show that market-maker's characteristics (reputation, web site's usability and security) and seller's characteristics play an important role in forming and developing buyer's trust toward market-makers and sellers respectively.