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Ethnicity as a Factor Influencing Use of Financial Services

International Journal of Bank MarketingPublished 1 April 1991
Annamma Joy, Chankon Kim, Michel Laroche
Citations22
SJR quartileQ1
SJR score1.44
SNIP1.85

Abstract

Using an index of English‐French Canadian ethnicity developed on the basis of language use in various social communication situations, this study investigates the relationship between ethnicity and use (ownership) of several financial services. A significant result is found in all cases even after removing the effects of income, family life cycle and size.

Keywords

Social Sciences