Commitment, ego-involvement, and resistance to attack

Abstract

Subjects with initially extreme or moderate positions (based on a median split) recorded a consonant speech under public, private, or no commitment and later received a strong, mild, or no attack on their position. Extremes were more ego-involved in terms of wider latitudes of rejection, narrower latitudes of non-commitment, and greater resistance to attack, relative to moderates. Commitment had no effect for extremes, suggesting a ceiling effect on changes in the latitudes and resistance to attack for initially high levels of ego-involvement. For moderates, commitment resulted in narrower latitudes of noncommitment, wider latitudes of rejection (greater rejection of discrepant positions), and greater resistance to attack, suggesting that commitment may elevate ego-involvement with the issue. Commitment and ego-involvement may increase the salience of one's attitude position in later situations, thereby increasing the probability of attitudeconsistent behavior.