Buying Behavior: Some Research Findings
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Abstract
TEH is article reviews, collates, and summarizes results of empirical research on buying behavior of household consumers. Some related information of the buying behavior of farmers and doctors is also included. The research objectives are to discover specific buying activities which have been investigated in a competent, professional manner and adequately described; to discover explanations of buying behavior which have been hypothesized and empirically tested; and to establish more general empirical propositions supported by a variety of pieces of evidence from a number of studies. The review should also lead to a definition of problem areas in the study of buying behavior where additional research would be desirable both from the standpoint of the marketer and other social scientists.