Roadmapping a disruptive technology: A case study

Abstract

If technological roadmapping is important in the process of rapid technology commercialization, and if a method tailored to roadmapping nascent disruptive technologies does not exist, and if these very same disruptive technologies portend to be the future economic engines for firms, countries, and regions, then there is cause for concern. This article seeks to shed some light on the process in industrial disruptive technology roadmapping by focusing on the fundamental differences between sustaining and disruptive technologies. This article investigates the utility of theoretical and practitioner traditional technology roadmapping tools in an international industrial roadmapping effort focusing on microtechnology and top-down nanotechnology. I then modify the traditional technology roadmapping approaches generating a model for an industrial worldwide disruptive technology roadmapping process. I utilize the International Industrial Microsystems and Top-Down Nanosystems Roadmap (IIMTDNR) effort, which included nearly 400 people, from nearly as many firms, from over five continents and was developed over a 5-year period. The IIMTDNR process is used to provide the basis for a model for a commercial disruptive technology roadmapping process.