Determinants of the Willingness to Use Mobile Location-Based Services
Business & Information Systems EngineeringPublished 6 September 2011
Torsten J. Gerpott, Sabrina Berg
Citations18
SJR quartileQ1
SJR score2.20
SNIP3.41
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TL;DR
PLS analysis suggests that reported frequency of “on the move” information needs, perceived assessment of LBS in a customer’s social environment and extent of past use of other mobile data services have statistically as well as practically significant effects on adoption intentions for pull LBS.
Abstract
This article develops 11 hypotheses on impacts of six customer characteristics on an individual’s willingness to use mobile location based services (LBS). Hypotheses are tested in a sample of 217 mobile communications customers in Germany who participated in a standardized online-survey. PLS analysis suggests that reported frequency of “on the move” information needs, perceived assessment of LBS in a customer’s social environment and extent of past use of other mobile data services have statistically as well as practically significant effects on adoption intentions for pull LBS. Data privacy risks and cost/bill size concerns are only weakly or not related to such intentions. Copyright Gabler Verlag 2011
Keywords
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