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Global Diffusion of Technological Innovations: A Coupled-Hazard Approach

Journal of Marketing ResearchPublished 1 February 2000
Marnik G. Dekimpe, Philip M. Parker, Miklós Sárváry
Citations186
SJR quartileQ1
SJR score6.96
SNIP2.42

TL;DR

The authors propose a new methodology called the “coupled-hazard approach” to study the global diffusion of technological innovations, which explicitly recognizes the conceptual difference between the timing of a country's introduction of the new technology and the time of the innovation's full adoption in the country.

Abstract

The authors propose a new methodology called the “coupled-hazard approach” to study the global diffusion of technological innovations. Beyond its ability to describe discontinuous diffusion patterns, the method explicitly recognizes the conceptual difference between the timing of a country's introduction of the new technology (the so-called implementation stage; Rogers 1983 ) and the timing of the innovation's full adoption in the country (the confirmation stage). To illustrate the method, the authors apply it to the global diffusion of digital telecommunications switches across more than 160 countries.

Keywords

Decision SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting