The Effect of Type of Elaboration on Advertisement Processing and Judgment
Journal of Marketing ResearchPublished 1 November 1996
Prashant Malaviya, Jolita Kisielius, Brian Sternthal
Citations92
SJR quartileQ1
SJR score6.96
SNIP2.42
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
The authors examine the effect of type of elaboration on information processing and product judgments. Research participants were shown print advertisements promoting a camera in which the pictoria...
Keywords
PsychologyComputer ScienceBusiness, Management and Accounting
Communication and Persuasion: Central and Peripheral Routes to Attitude Change
5,024 Citations2015Franziska Marquart, Brigitte Naderer
Journal of Consumer ResearchCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
4,575 Citations1983Richard E. Petty, John T. Cacioppo +1 more
Advances in experimental social psychologyA Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation
3,317 Citations1990Susan T. Fiske, Steven L. Neuberg
Journal of Experimental Psychology GeneralPragmatics of measuring recognition memory: Applications to dementia and amnesia.
2,684 Citations1988Joan Gay Snodgrass, June Corwin
Four theoretical models of yes-no recognition memory are described and their associated measures of discrimination and response bias are presented and the indices from the acceptable models are used to characterize recognition memory deficits in dementia and amnesia.
Journal of Consumer ResearchSchema Congruity as a Basis for Product Evaluation
1,356 Citations1989Joan Meyers‐Levy, Alice M. Tybout
Elsevier eBooksCognitive Learning, Cognitive Response to Persuasion, and Attitude Change
974 Citations1968Anthony G. Greenwald
Journal of Personality and Social PsychologyEffects of message repetition and position on cognitive response, recall, and persuasion.
771 Citations1979John T. Cacioppo, Richard E. Petty
Journal of Verbal Learning and Verbal BehaviorRelational and item-specific information in memory
708 Citations1981R. Reed Hunt, Gilles O. Einstein
Journal of Consumer ResearchConditions for a Picture-Superiority Effect on Consumer Memory
609 Citations1984Terry L. Childers, Michael Houston
Journal of Consumer ResearchThe Information Processing of Pictures in Print Advertisements
592 Citations1983Julie A. Edell, Richard Staelin
Journal of Personality and Social PsychologyAppeals to image and claims about quality: Understanding the psychology of advertising.
563 Citations1985Mark Snyder, Kenneth G. DeBono
Journal of Personality and Social PsychologyProcessing deficits and the mediation of positive affect in persuasion.
515 Citations1989Diane M. Mackie, Leila T. Worth
Journal of Consumer ResearchCompetitive Interference and Consumer Memory for Advertising
440 Citations1988Raymond R. Burke, Thomas K. Srull
Journal of Consumer ResearchEffects of Self-Referencing on Persuasion
378 Citations1995Robert E. Burnkrant, H. Rao Unnava
Current Issues and Research in AdvertisingAdvertising Repetition: A Critical Review of Wearin and Wearout
339 Citations1988Cornelia Pechmann, David W. Stewart
Journal of Marketing ResearchDetecting and Explaining Vividness Effects in Attitudinal Judgments
313 Citations1984Jolita Kisielius, Brian Sternthal
Journal of Marketing ResearchAn Imagery-Processing View of the Role of Pictures in Print Advertisements
281 Citations1991H. Rao Unnava, Robert E. Burnkrant
Journal of Memory and LanguageEncoding and recall of texts: The importance of material appropriate processing
139 Citations1990Gilles O. Einstein, Mark A. McDaniel +2 more
Journal of Consumer ResearchElaborating on Elaboration: The Distinction between Relational and Item- Specific Elaboration
108 Citations1991Joan Meyers‐Levy
Journal of AdvertisingThe Differential Effects of within-Brand and between-Brand Processing on the Recall and Recognition of Television Commercials
41 Citations1990Robert J. Kent, Karen A. Machleit
Yet Another Picture of Imagery: The Roles of Shared and Distinctive Information in Memory
22 Citations1987R. Reed Hunt, Marc Marschark
Memory & CognitionSpacing judgments as an index of integration from context-induced relational processing: Implications for the free recall of ambiguous prose passages
7 Citations1991Leonard D. Stern, Richard G. Dahlgren +1 more
Two findings indicated that integration affected free recall of an ambiguous passage, and inducing subjects to comprehend the passage’s sentences individually, without relating them to one another, reducedfree recall of the passage.