An empirical study of the existence of the Hype Cycle: A case of DVD technology
Published 1 June 2008
Heini M. Järvenpää, Saku Mäkinen
Citations28
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
TL;DR
The results in the case of DVD technology support the existence of the Hype Cycle -type of dynamics in the visibility of technologies in media and the suggested method for measurement revealed some possibilities for future research.
Abstract
Hype Cycle is a graphic representation of the level of maturity, adoption and business application of a technology, originally introduced by Gartner Researchpsilas Jackie Fenn. The Hype Cycle concept has gained wide popularity among practicing managers but its empirical testing or relation to theoretical frameworks is to a large extent missing in current literature. This paper presents some alternative theoretical frameworks that might lend support to the existence of the Hype Cycle. The paper also proposes a method for measurement of the Hype Cycle empirically. A bibliometric study of the existence of the Hype Cycle in terms of technology life cycle indicators was carried out. In general, the results in the case of DVD technology support the existence of the Hype Cycle -type of dynamics in the visibility of technologies in media. Moreover, the suggested method for measurement revealed some possibilities for future research.
Keywords
Decision SciencesBusiness, Management and Accounting
New Product Diffusion Models in Marketing: A Review and Directions for Research
2,117 Citations1991Vijay Mahajan, Eitan Muller +1 more
The diffusion of an innovation traditionally has been defined as the process by which that innovation iscommunicated through certain channels over time among the members of a social system.
reroDoc Digital LibraryThe business model ontology a proposition in a design science approach
1,943 Citations2005Alexander Osterwalder
The goal of this dissertation is to find and provide the basis for a managerial tool that allows a firm to easily express its business logic and provide a software prototype to capture a company's business model in an information system.
Crossing the chasm : marketing and selling disruptive products to mainstream customers
1,172 Citations2014Geoffrey A. Moore
This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet, and is essential reading for anyone with a stake in the world's most exciting marketplace.
Annual Review of Information Science and TechnologyScholarly communication and bibliometrics
1,124 Citations2002Christine L. Borgman, Jonathan Furner
The Future of Bibliometrics and its Applications: A Case Study of Agricultural Research Within the European Community Core Journals of the Rapidly Changing Research Front of "Superconductivity" is reviewed.
Technological Forecasting and Social ChangeForecasting emerging technologies: Use of bibliometrics and patent analysis
1,080 Citations2006Tuğrul Daim, Guillermo Rueda +2 more
The forecasts for three emerging technology areas are presented by integrating the use of bibliometrics and patent analysis into well-known technology forecasting tools such as scenario planning, growth curves and analogies.
Journal of MarketingNew Product Diffusion Models in Marketing: A Review and Directions for Research
917 Citations1990Vijay Mahajan, Eitan Muller +1 more
Tech Mining: Exploiting New Technologies for Competitive Advantage
418 Citations2004Alan L. Porter, Scott W. Cunningham
Technological Forecasting and Social ChangeA review of selected recent advances in technological forecasting
349 Citations2003Joseph P. Martino
This paper describes developments in environmental scanning, models, scenarios, Delphi, extrapolation, probabilistic forecasts, technology measurement and some chaos-like behavior in technological data.
Medical Entomology and ZoologyCommercializing New Technologies : Getting from Mind to Market
240 Citations1997Vijay K. Jolly
Technological Forecasting and Social ChangeInnovation forecasting
236 Citations1997Robert J. Watts, Alan L. Porter
The Internet and Higher EducationThe design of an e-learning system
152 Citations2001Johan Ismail
In this paper, the author provides an insight into the different types of e-learning systems that can be developed as well as the tasks and activities necessary to build them.
The Fall of Advertising and the Rise of PR
125 Citations2002Al Ries, Laura Ries
Journal of Product Innovation ManagementMarketing Hype: A New Perspective for New Product Research and Introduction
109 Citations1987Jerry Wind, Vijay Mahajan
Technological Forecasting and Social ChangeA dynamic diffusion model for managing customer's expectation and satisfaction
40 Citations2005Seung‐Jun Yeon, Sanghyun Park +1 more
An exploration of the dynamic mechanism underlying outward behaviors of the integrated model is presented in the study by introducing the system dynamics simulation technique to gain insight into the causal factors influencing customers' adoption decision making processes and thereby into the potential diffusion patterns resulting from those adoption processes.
IEEE Transactions on Systems Man and Cybernetics Part C (Applications and Reviews)Need to know----information, knowledge, and decision making
39 Citations2002William B. Rouse
These phenomena in the context of two decades of studying human decision making in the domains of research, design, and management are explored in terms of implications for design, development, and deployment of information and knowledge support systems.
IEEE Intelligent Systems21st-century AI: proud, not smug
37 Citations2003Tim Menzies
With this special issue, I wanted to celebrate and record modern AI’s achievements and activity, but the best-laid plans can go awry and it turns out that my “coming of age” special issue was about five to 10 years too late.
Managerial FinanceMarket valuation of Dot Com companies; R&D versus hype
24 Citations2003Jamie C. Gollotto, Sungsoo Kim
Information technology investment and adoption: a rational expectations perspective
10 Citations2003Yoris A. Au, R.J. Kauffirtan
It is argued that managers that are risk-averse are most likely to wait and adopt or invest in new and emerging technologies later than managers that were risk-takers and the conventional method for estimating investment value may not be appropriate.
Journal of Media EconomicsMarket Parameters, Marketing Hype, and Technical Standards: The Introduction of DVD
10 Citations1998David Sedman
The DVD's role in the home video marketplace and how 3 prerelease factors—initial marketing hype, technical standards, and market parameters—may have influenced the release and early diffusion of this technology are examined.
Tampere University Institutional Repository (Tampere University)Journalismi taistelukenttänä. Suomen Nato-jäsenyydestä käyty julkinen keskustelu 2003-2004
5 Citations2006Juho Rahkonen