Deconstructing Travel Decision Making and Information Search Activities
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TL;DR
By applying the uncommon method of a travel panel study lasting for one complete year it was intended to learn more and in a more appropriate way about the planning process of vacation travelling.
Abstract
By applying the uncommon method of a travel panel study lasting for one complete year it was intended to learn more and in a more appropriate way about the planning process of vacation travelling. The planning process was decomposed into nine primary and secondary decision elements. Decisions and changes thereof were reported by panel members every four to five weeks together with the underlying information sources used. Results on the sub-decisions and their characteristics are informative; however reveal the conceptual difficulties and weaknesses of this methodology. Information usage patterns deliver partly acknowledged insights and partly contrasting results especially with respect to prior knowledge and web sources.