Power in a Channel of Distribution: Sources and Consequences
Journal of Marketing ResearchPublished 1 May 1974
Shelby D. Hunt, John R. Nevin
Citations850
SJR quartileQ1
SJR score6.96
SNIP2.42
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TL;DR
This article empirically assesses the relationship between power and the sources of power in a channel of distribution that has a well-defined power source: the franchisor-franchisee channel.
Abstract
This article empirically assesses the relationship between power and the sources of power in a channel of distribution that has a well-defined power source: the franchisor-franchisee channel. In addition, the consequences of franchisors utilizing coercive versus noncoercive sources of power are examined.
Keywords
Social SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting
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