Elimination of Phosphate Detergents and Psychological Reactance
Journal of Marketing ResearchPublished 1 November 1973
Michael B. Mazis, Robert B. Settle, Dennis C. Leslie
Citations83
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
This study explores the use of psychological reactance theory to explain consumer response to the elimination of phosphate laundry detergents. Consumers tended to express attitudes consistent with psychological reactance theory predictions.
Keywords
Agricultural and Biological Sciences
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