A fresh look at industry and market analysis
Business HorizonsPublished 1 January 2002
Stanley F. Slater, Eric M. Olson
Citations96
SJR quartileQ1
SJR score2.28
SNIP2.56
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Today's strange, new business world needs an augmented model of industry and market analysis that reflects recent developments in industry dynamics, such as globalization, entrepreneurship, technological advances, and the Internet. Here we present such an updated model, built on and expanding the basic premises that underlie Porter's Five Competitive Forces Model. And we offer suggestions for how managers can position their businesses for success in the current competitive environment.
Keywords
Business, Management and Accounting
Journal of MarketingMarket Orientation and the Learning Organization
3,653 Citations1995Stanley F. Slater, John C. Narver
Strategic Management JournalCUSTOMER POWER, STRATEGIC INVESTMENT, AND THE FAILURE OF LEADING FIRMS
2,531 Citations1996Clayton M. Christensen, Joseph L. Bower
Strategic Management JournalCustomer-led and market-oriented: let’s not confuse the two
1,067 Citations1998Stanley F. Slater, John C. Narver
Journal of Marketing ResearchPioneer Advantage: Marketing Logic or Marketing Legend?
675 Citations1993Peter N. Golder, Gerard J. Tellis
California Management ReviewPartnering as a Focused Market Strategy
424 Citations1991James C. Anderson, James A. Narus
PubMedCreating new market space.
341 Citations1999W C Kim, Renée Mauborgne
The authors have studied how innovative companies break free from the competitive pack by staking out fundamentally new market space by creating products or services for which there are no direct competitors.