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The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction

Journal of Marketing ResearchPublished 1 May 1979
William B. Locander, Peter W. Hermann
Citations258
SJR quartileQ1
SJR score6.96
SNIP2.42

Abstract

William B. Locander, Peter W. Hermann, The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction, Journal of Marketing Research, Vol. 16, No. 2 (May, 1979), pp. 268-274

Keywords

PsychologyDecision SciencesBusiness, Management and Accounting