The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction
Journal of Marketing ResearchPublished 1 May 1979
William B. Locander, Peter W. Hermann
Citations258
SJR quartileQ1
SJR score6.96
SNIP2.42
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
William B. Locander, Peter W. Hermann, The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction, Journal of Marketing Research, Vol. 16, No. 2 (May, 1979), pp. 268-274
Keywords
PsychologyDecision SciencesBusiness, Management and Accounting
Journal of Abnormal & Social PsychologyA personality scale of manifest anxiety.
3,137 Citations1953Janet A. Taylor
A description of the construction of the test and the normative data that have been accumulated in connection with it are presented as of possible interest to other researchers.
Journal of Marketing ResearchBrand Choice Behavior as a Function of Information Load
702 Citations1974Jacob Jacoby, Donald E. Speller +1 more
Journal of Marketing ResearchPerceived Risk and Its Components: A Model and Empirical Test
667 Citations1973James R. Bettman
Journal of Consumer ResearchBrand Choice Behavior as a Function of Information Load: Replication and Extension
514 Citations1974Jacob Jacoby, Donald E. Speller +1 more
Journal of Marketing ResearchPrepurchase Information Seeking for New Cars and Major Household Appliances
360 Citations1972Joseph W. Newman, Richard Staelin
Journal of Marketing ResearchInformation Processing Models of Consumer Behavior
197 Citations1970James R. Bettman
Using the Newell, Shaw, and Simon postulates for an information processing theory of human problem solving, decision net models were constructed for two individual consumers’ choices of grocery products and tested against actual data.
Journal of Marketing ResearchPersonality Variables and the Consumer Decision Process
141 Citations1968Robert P. Brody, Scott M. Cunningham
Journal of Marketing ResearchPerceived Risk in Store Selection
118 Citations1972Robert D. Hisrich, Ronald J. Dornoff +1 more
Journal of Marketing ResearchCanonical Analysis of Relations between Socioeconomic Risk and Personal Influence in Purchase Decisions
115 Citations1969Michael Perry, B. Curtis Hamm
Journal of Marketing ResearchAn Interpersonal Orientation to the Study of Consumer Behavior
99 Citations1967Joel B. Cohen
Journal of Marketing ResearchThe Structure of Consumer Choice Processes
71 Citations1971James R. Bettman
Comparing different information processing models of the same consumers’ decisions and utilizing findings from clinical judgment studies give information about the structure of consumer choice processes.
Journal of Marketing ResearchMultivariate Analysis of Variance in Research on the Effectiveness of TV Commercials
46 Citations1974Yoram Wind, Joseph Denny
The need for measuring advertising effectiveness on a number of relevant criteria, and a methodology for implementing this approach are suggested.
Journal of Consumer ResearchToward a Statistics for Consumer Decision Net Models
42 Citations1974James R. Bettman
Techniques for examining purely structural properties, net efficiency, goodness of fit and grouping problems, and attribute importance are applied to decision nets.
