Service Positioning through Structural Change
Journal of MarketingPublished 1 January 1987
G. Lynn Shostack
Citations342
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
The basis of any service positioning strategy is the service itself, but marketing offers little guidance on how to craft service processes for positioning purposes. A new approach suggests that within service systems, structural process design can be used to “engineer” services on a more scientific, rational basis.
Keywords
Business, Management and Accounting
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