Creativity and the Structure of Tourism Destination Networks

Abstract

Creativity and innovation have long been considered as fundamental factors in economic growth. This is especially true in tourism today, where intense and globalized competition put firms, groups and destinations under a very heavy pressure. In this contribution, after a brief introduction to the issue and its different facets, we adopt a social network perspective. In this framework, using a recently proposed measure, we analyze a number of destinations whose stakeholders networks are known. We compare them to a series of networks made of creative entities and assess the difference.