Monetary Inducements and Mail Questionnaire Response
Journal of Marketing ResearchPublished 1 November 1966
Thomas R. Wotruba
Citations78
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Nonresponse and incomplete response are two mail questionnaire problems. This article describes how two different monetary inducements meet these problems, as compared with no inducement.
Keywords
Social SciencesMathematics
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