The Influence of Background Music on the Behavior of Restaurant Patrons
Journal of Consumer ResearchPublished 1 September 1986
Ronald E. Milliman
Citations929
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
This paper will critically review the limited literature available on the topic and present an empirical study that examines the effect of background music on the behavior of restaurant customers. It was found that music tempo variations can significantly affect purchases, length of stay, and other variables examined.
Keywords
Business, Management and Accounting
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