Is the whole more than the sum of the parts? Re-evaluating social status in marketing

Abstract

Data from 2 national surveys were examined to determine whether the components of social status (education, income, occupation) as separate individual factors could explain more variance than social status composites (Coleman, Hollingshead, Census). In general the evidence implies that the components are better predictors than the composite score, and that in the majority of cases only the raw education and income information is required for prediction.