Begging for It: "New Femininities," Social Agency, and Moral Discourse in Contemporary Teenage and Men's Magazines

Abstract

This article discusses the ways in which young women and young men are addressed through popular magazines in relation to their sexual subjectivity. It discusses the ways in which gendered attitudes towards sexuality and power are structured, and the ways in which moral agency and sexual practices are represented in UK magazines. The article is drawn from a study of ‘teenage sexual morality’, which explored the ways in which teenagers talk about sexual health and issues such as teenage pregnancy.