Extracting usability and user experience information from online user reviews
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TL;DR
The results suggest that a greater understanding of users' preoccupation with different dimensions of usability and UX may be inferred from the large volume of self-reported experiences online, and that research focused on identifying pertinent dimensions of UX may benefit further from empirical studies of user-generated experience reports.
Abstract
Internet review sites allow consumers to write detailed reviews of products potentially containing information related to user experience (UX) and usability. Using 5198 sentences from 3492 online reviews of software and video games, we investigate the content of online reviews with the aims of (i) charting the distribution of information in reviews among different dimensions of usability and UX, and (ii) extracting an associated vocabulary for each dimension using techniques from natural language processing and machine learning. We (a) find that 13%-49% of sentences in our online reviews pool contain usability or UX information; (b) chart the distribution of four sets of dimensions of usability and UX across reviews from two product categories; (c) extract a catalogue of important word stems for a number of dimensions. Our results suggest that a greater understanding of users' preoccupation with different dimensions of usability and UX may be inferred from the large volume of self-reported experiences online, and that research focused on identifying pertinent dimensions of usability and UX may benefit further from empirical studies of user-generated experience reports.
