Guidelines for treating unobserved heterogeneity in tourism research: A comment on Marques and Reis (2015)
Annals of Tourism ResearchPublished 16 December 2015Open access
Marko Sarstedt, Christian M. Ringle, Siegfried P. Gudergan
Citations57
SJR quartileQ1
SJR score2.46
SNIP2.36
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Abstract
• Comment on Marques and Reis's (2015) paper on unobserved in PLS-SEM studies. • Clarifies several important aspects concerning finite mixture PLS (FIMIX-PLS). • Stresses importance of segment retention and explanation. • Discusses multigroup analysis and measurement invariance assessment.
Keywords
Social SciencesBusiness, Management and Accounting
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