Product warranties and post‐purchase service: a model ofconsumer satisfaction with complaint resolution
Journal of Services MarketingPublished 1 January 1993
Diane Halstead, Cornelia Dröge, M. Bixby Cooper
Citations55
SJR quartileQ1
SJR score1.36
SNIP1.15
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Abstract
Focuses on a group of unsatisfied carpet owners. Examines the roles of the carpet warranty and the post‐purchase service received during the complaint process in terms of their effects on customers′ satisfaction with complaint resolution. Presents some suggestions for customer service policies, complaint handling procedures, and warranty fulfilment service.
Keywords
Business, Management and Accounting
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