A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Journal of Marketing ResearchPublished 1 November 1980
Richard L. Oliver
Citations9,907
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase i...
Keywords
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