Cultural systems and the wine tourism product

Abstract

Regionally distinct cultural systems are manifest in the landscapes of all cultures. Geographers have begun to explore such cultural systems in an attempt to better understand a range of cultural geographical phenomena, but such an approach has yet to be applied to our understanding of tourism. Using Bonnemaison's cultural systems approach, this paper explores the relationship between rural cultural systems and the production and consumption of wine tourism in two culturally distinct wine regions: Champagne, France, and Margaret River, Western Australia. In so doing, it highlights the importance of situating wine tourism within the wider system of rural land tenure, local mythologies of rurality and the regional wine cultural complex.