Uneven progress: Social psychology and the study of attitudes.

Abstract

Progress in understanding attitudes is discussed in relation to 4 critical areas of research that have particularly long histories. In 2 of these areas attitude serves as an independent variable, and in 2 it serves as a dependent variable. Thus, the effects of attitudes on behavior are examined in research on the attitude-behavior relation, and their effects on information processing are examined in research on attitudinal selectivity