Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles

Abstract

The authors suggest that there is more than one type of outshopper, each type motivated by needs emanating from unique socioeconomic, life cycle, and life style perspectives. These concepts are tested with an empirical classification of outshoppers. The relationships revealed have important implications for marketers in the process of (1) developing local retail facilities and appeals to reduce loss of customers to other trade areas and (2) designing retail programs to attract consumers from contiguous trade areas.