Marketing for Public Health: We Need an App for That

Food marketing is by no means the only contributing factor to pediatric obesity, but its role is undeniable, and the consequences are grave.

Abstract

Marketing is well known as a powerful tool that influences consumers in their purchase behavior. Unfortunately, creative marketing approaches are not generally utilized in the area of public health. There are many consequences of this lack of effective marketing in public health, and improved communications in today's media environment are part of the solution.