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A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Journal of Marketing ResearchPublished 1 November 1980
Richard L. Oliver
Citations7,424
SJR quartileQ1
SJR score6.96
SNIP2.42

Abstract

A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase intention. Results from a two-stage field study support the scheme for consumers and nonconsumers of a flu inoculation.

Keywords

Decision SciencesBusiness, Management and Accounting