The Power of Language in Computer-Mediated Groups

The results lead to two general conclusions: first, language style has a significant impact on impression formation in computer-mediated groups, and second, contrasting language styles caused perceptions to be more extreme than if users shared a common language style.

Abstract

The purpose of this paper is to investigate the effect of “powerful” and “powerless” language on small computer-mediated groups. Subjects ( n = 27) were placed into 1 of 3 conditions with 2 confederates and asked to communicate via computer in a decision-making context. In the first condition, both confederates used power ful language, in the second both used power less language, and in the third condition one confederate used power ful language and the other used power less language. Our results lead us to two general conclusions. First, language style has a significant impact on impression formation in computer-mediated groups. Generally, the user of a powerful language style in a computer-mediated group is perceived as more credible, attractive, and persuasive than the user of a powerless language style. Second, contrasting language styles caused perceptions to be more extreme than if users shared a common language style.