The ad creativity cube: conceptualization and initial validation
Journal of the Academy of Marketing SciencePublished 25 April 2007
Swee Hoon Ang, Yih Hwai Lee, Siew Meng Leong
Citations183
SJR quartileQ1
SJR score6.90
SNIP4.39
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Abstract
10.1007/s11747-007-0042-4
Keywords
Social SciencesArts and HumanitiesBusiness, Management and Accounting
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