The Fortune Corporate 'Reputation' Index: Reputation for What?
Journal of ManagementPublished 1 April 1994
Gerald E. Fryxell, Jia Wang
Citations687
SJR quartileQ1
SJR score8.64
SNIP5.75
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Abstract
This study examines competing measurement models of the Fortune reputation data and argues that, for research purposes, its usefullness is limited to measuring the extent to which a firm is perceived as striving for financial goals. The generalizability of this conclusion is evaluated and past research studies purporting to have measured other constructs ( e.g., social responsibility, quality, stakeholder orientation ) are revisited.
Keywords
Business, Management and Accounting
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