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The role of exogenous factors in technology acceptance: The case of object-oriented technology

Information & ManagementPublished 20 January 2006
Sang M. Lee, Injai Kim, Shanggeun Rhee, Silvana Trimi
Citations97
SJR quartileQ1
SJR score2.92
SNIP2.74

TL;DR

A new model is developed that combined the key ideas of both TAM and TPB and showed that both models are necessary in understanding the unique role of each exogenous variable.

Abstract

In spite of many theoretical models, the role of exogenous factors in accepting object-oriented technology has not been satisfactorily demonstrated. By comparing two competing models, our study examined the role and location of exogenous variables in explaining user acceptance of object-oriented technology. Based on the results, we developed a new model that combined the key ideas of both TAM and TPB and showed that both models are necessary in understanding the unique role of each exogenous variable.

Keywords

Social SciencesDecision SciencesBusiness, Management and Accounting