The impact of experiential consumption cognitions and emotions on behavioral intentions
Journal of Services MarketingPublished 28 June 2008
José Enrique Bigné Alcañiz, Anna S. Mattila, Luisa Andreu
Citations394
SJR quartileQ1
SJR score1.36
SNIP1.15
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Abstract
Purpose – The purpose of this paper is to examine cognitive and affective antecedents and consequences of satisfaction in the context of hedonic services.
Keywords
Business, Management and Accounting
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