The Relative Importance of Hotel Attributes to Motorcoach Tour Operators
Journal of Hospitality & Leisure MarketingPublished 25 July 1995
Allen D. Schaefer, Steve Illum, Tom Margavio
Citations9
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Abstract
This study examines the relative importance of hotel attributes to motorcoach tour overators. Differences in attribute importance ratings were observed between operators of different size, bus ownershiv status, degree of senior orientation, and trade association membership. The results of this study should provide hotel managers with insight into how to best approach this growing market segment. © 1995 Taylor & Francis Group, LLC.
Keywords
Social SciencesEngineeringBusiness, Management and Accounting
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