Predicting and explaining the adoption of online trading: An empirical study in Taiwan
Decision Support SystemsPublished 22 February 2009
Ming-Chi Lee
Citations241
SJR quartileQ1
SJR score2.37
SNIP2.59
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
TL;DR
A research model which integrates perceived risk, perceived benefit and trust, together with technology acceptance model (TAM) and theory of planned behavior (TPB) perspectives to predict and explain investors' intention to use online trading is developed.
Abstract
This study investigates how stock investors perceive and adopt online trading in Taiwan. We developed a research model which integrates perceived risk, perceived benefit and trust, together with technology acceptance model (TAM) and theory of planned behavior (TPB) perspectives to predict and explain investors' intention to use online trading. The model is examined through an empirical study involving 338 subjects using structural equation modeling techniques. The results provide support for the proposed research model and confirm its robustness in predicting investors' intentions to adopt online trading. In addition, this study provides some useful suggestions and/or implications for the academician and practitioners in the area of online trading.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
Organizational Behavior and Human Decision ProcessesThe theory of planned behavior
84,784 Citations1991Icek Ajzen
Journal of Applied PsychologyCommon method biases in behavioral research: A critical review of the literature and recommended remedies.
76,604 Citations2003Philip M. Podsakoff, Scott MacKenzie +2 more
The extent to which method biases influence behavioral research results is examined, potential sources of method biases are identified, the cognitive processes through which method bias influence responses to measures are discussed, the many different procedural and statistical techniques that can be used to control method biases is evaluated, and recommendations for how to select appropriate procedural and Statistical remedies are provided.
MIS QuarterlyPerceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
64,532 Citations1989Fred D. Davis
Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.
Journal of Marketing ResearchEvaluating Structural Equation Models with Unobservable Variables and Measurement Error
60,778 Citations1981Claes Fornell, David F. Larcker
Psychological BulletinStructural equation modeling in practice: A review and recommended two-step approach.
39,761 Citations1988James C. Anderson, David W. Gerbing
Journal of the Royal Statistical Society Series A (General)Multivariate Data Analysis.
35,845 Citations1973H. Herne, William W. Cooley +1 more
Understanding Attitudes and Predicting Social Behavior
26,054 Citations1980Icek Ajzen, Martin Fishbein
Management ScienceUser Acceptance of Computer Technology: A Comparison of Two Theoretical Models
25,420 Citations1989Fred D. Davis, Richard P. Bagozzi +1 more
The ability to predict peoples' computer acceptance from a measure of their intentions, and the ability to explain their intentions in terms of their attitudes, subjective norms, perceived usefulness, perceived ease of use, and related variables are addressed.
Management ScienceA Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
22,348 Citations2000Viswanath Venkatesh, Fred D. Davis
A theoretical extension of the Technology Acceptance Model (TAM) is developed and tested that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes and significantly influenced user acceptance.
Medical Entomology and ZoologySocial Foundations of Thought and Action : A Social Cognitive Theory
19,075 Citations1986Albert Bandura
Multivariate Data Analysis
18,815 Citations1997Jürgen W. Einax, Heinz W. Zwanziger +1 more
Academy of Management ReviewAn Integrative Model Of Organizational Trust
14,126 Citations1995Roger C. Mayer, James H. Davis +1 more
Information Systems ResearchUnderstanding Information Technology Usage: A Test of Competing Models
8,729 Citations1995Shirley Taylor, Peter Todd
The results indicate that the decomposed Theory of Planned Behavior provides a fuller understanding of behavioral intention by focusing on the factors that are likely to influence systems use through the application of both design and implementation strategies.
MIS QuarterlyTrust and TAM in Online Shopping: An Integrated Model1
8,211 Citations2003David Gefen, Elena Karahanna +1 more
Research on experienced repeat online shoppers shows that consumer trust is as important to online commerce as the widely accepted TAM use-antecedents, perceived usefulness and perceived ease of use, and provides evidence that online trust is built through a belief that the vendor has nothing to gain by cheating.
Journal of MarketingAn Examination of the Nature of Trust in Buyer-Seller Relationships
6,160 Citations1997Patricia M. Doney, Joseph P. Cannon
International Journal of Electronic CommerceConsumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model
5,500 Citations2003Paul A. Pavlou
The proposed model integrates trust and perceived risk, which are incorporated given the implicit uncertainty of the e-commerce environment, and is justified by placing all the variables under the nomological TRA structure and proposing their interrelationships.
Journal of Consumer ResearchThe Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research
3,850 Citations1988Blair H. Sheppard, Jon Hartwick +1 more
International Journal of Human-Computer StudiesPredicting e-services adoption: a perceived risk facets perspective
3,170 Citations2003Mauricio Featherman, Paul A. Pavlou
Drawing from Perceived Risk Theory, specific risk facets were operationalized, integrated, and empirically tested within the Technology Acceptance Model resulting in a proposed e- services adoption model, which indicated that e-services adoption is adversely affected primarily by performance-based risk perceptions.
MIS QuarterlyAssessing IT Usage: The Role of Prior Experience
2,889 Citations1995Shirley Taylor, Peter Todd
A variety of models that incorporate attitudinal, social, and control factor have been advanced to explain IT usage, but it is unclear whether models such as TAM are predictive of behavior for inexperienced users and whether the determinants of IT usage are the same for experienced and inexperienced users of a system.
Information Technology and ManagementConsumer trust in an Internet store
2,538 Citations2000Sirkka L. Järvenpää, Noam Tractinsky +1 more
In this study, consumers recognized differences in size and reputation among Internet stores, and those differences influenced their assessments of store trustworthiness and their perception of risk, as well as their willingness to patronize the store.
International Journal of Electronic CommerceWhat Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
2,220 Citations2001D. Harrison McKnight, Norman L. Chervany
This paper justifies a parsimonious interdisciplinary typology and relates trust constructs to e-commerce consumer actions, defining both conceptual-level and operational-level trust constructs.
Communications of the ACMBuilding consumer trust online
2,136 Citations1999Donna L. Hoffman, Thomas P. Novak +1 more
Research reveals that the reason more people have yet to shop online or even provide information to Web providers in exchange for access to information, is the fundamental lack of faith between most businesses and consumers on the Web today.
Academy of Management ReviewTRUST: THE CONNECTING LINK BETWEEN ORGANIZATIONAL THEORY AND PHILOSOPHICAL ETHICS
1,980 Citations1995LaRue Tone Hosmer
OmegaConsumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services
1,975 Citations2004David Gefen, Detmar W. Straub
A four-dimensional scale of trust in the context of e-Products and e-Services is validated and the influence of social presence on these dimensions of this trust, especially benevolence, and its ultimate contribution to online purchase intentions is shown.
Journal of Computer-Mediated CommunicationConsumer Trust in an Internet Store: A Cross-Cultural Validation
1,875 Citations2006Sirkka L. Järvenpää, Noam Tractinsky +1 more
A cross-cultural validation of an Internet consumer trust model is reported on, which examined both antecedents and consequences of consumer trust in a Web merchant and provides tentative support for the generalizability of the model.
Internet ResearchConsumer acceptance of online banking: an extension of the technology acceptance model
1,765 Citations2004Tero Pikkarainen, Kari Pikkarainen +2 more
The findings of the study indicate that perceived usefulness and information on online banking on the Web site were the main factors influencing online‐banking acceptance.
Information & ManagementFactors influencing the usage of websites: the case of a generic portal in The Netherlands
1,399 Citations2003Hans van der Heijden
An extension of the Technology Acceptance Model (TAM) to explain the individual acceptance and usage of websites is empirically investigated and a new construct, "perceived visual attractiveness" of the website is introduced and demonstrates that it influences usefulness, enjoyment, and ease-of-use.
Journal of Business ResearchConsumer patronage and risk perceptions in Internet shopping
1,385 Citations2003Sandra Forsythe, Bo Shi
Computers in Human BehaviorAn overview of online trust: Concepts, elements, and implications
956 Citations2004Ye Diana Wang, Henry H. Emurian
An overview of the nature and concepts of trust from multi-disciplinary perspectives is provided, and a framework of trust-inducing interface design features articulated from the existing literature is presented.
Medical Entomology and ZoologyElectronic Commerce: A Manager's Guide
945 Citations1996Ravi Kalakota, Andrew B. Whinston
This chapter discusses Electronic Commerce and Banking, the Internet and the Access Provider Industry, and the role of Java in Electronic Commerce.
Internet ResearchThe use of a decomposed theory of planned behavior to study Internet banking in Taiwan
912 Citations2004Ya‐Yueh Shih, Kwoting Fang
Two versions of the model of the theory of planned behavior (TPB) – pure and decomposed – are examined and compared to the theories of reasoned action (TRA) and TRA and provide a good fit to the data.
International Journal of Human-Computer StudiesAn extension of Trust and TAM model with TPB in the initial adoption of on-line tax: An empirical study
861 Citations2005Ing‐Long Wu, Jianliang Chen
An extension of Trust and TAM model with TPB would be in more comprehensive manner to understand behavioral intention to use on-line tax.
Industrial Management & Data SystemsInitial trust and online buyer behaviour
833 Citations2007Yu‐Hui Chen, Stuart J. Barnes
It is found that perceived usefulness, perceived security, perceived privacy, perceived good reputation, and willingness to customise are the importan...
Information & ManagementA model of Internet adoption by SMEs
826 Citations2001Jenni Mehrtens, Paul Cragg +1 more
The study concluded that three factors significantly affect Internet adoption by small firms: perceived benefits, organisational readiness, and external pressure.
MIS QuarterlyThe Contribution of Shared Knowledge to IS Group Performance1
794 Citations1996Kay M. Nelson, Jay G. Cooprider
Journal of Marketing ResearchAn Investigation of Perceived Risk at the Brand Level
611 Citations1976J. Paul Peter, Michael J. Ryan
TechnovationA proposed model of e-trust for electronic banking
571 Citations2003Shumaila Yousafzai, John Pallister +1 more
A conceptual model of trust in e-banking is proposed with two main antecedents that influence customer’s trust: perceived security and perceived privacy.
International Journal of Information ManagementMapping the reasons for resistance to Internet banking: A means-end approach
524 Citations2007Tuire Kuisma, Tommi Laukkanen +1 more
The objective is to identify those characteristics generating resistance to Internet banking and their connections to values of individuals and to identify both functional and psychological barriers arising from service-, channel-, consumer- and communication-related means-end chains inhibiting Internet banking adoption.
Journal of Global Information ManagementUnderstanding Internet Banking Adoption and Use Behavior
489 Citations2004Siu‐Cheung Chan, Ming-te Lu
The results reveal that both subjective norm and computer self-efficacy indirectly play significant roles in influencing the intention to adopt Internet Banking.
International Journal of Human-Computer StudiesA longitudinal investigation of continued online shopping behavior: An extension of the theory of planned behavior
474 Citations2006Meng‐Hsiang Hsu, Chiahui Yen +2 more
An extended model of Theory of Planned Behavior is proposed by incorporating constructs drawn from the model of Expectation Disconfirmation Theory (EDT) and to examine the antecedents of users' intention to continue using online shopping (continuance intention).
Information & ManagementFactors influencing corporate web site adoption: a time-based assessment
417 Citations2001Robert C. Beatty, J. P. Shim +1 more
Findings reveal significant differences in the reasons that these firms decided to adopt Web technology depending on when the firm made the adoption decision; early adopters placed more emphasis on perceived benefits and compatibility of the Web with existing technology and organizational norms than did later adopters.
Journal of Retailing and Consumer ServicesConsumer perceptions of risk and uncertainty and the implications for behaviour towards innovative retail services: The case of Internet Banking
408 Citations2006Dale Littler, Demetris Melanthiou
Journal of the Academy of Marketing ScienceAn Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing
347 Citations2004Margy P. Conchar
Academy of Management ProceedingsWHAT DRIVES ELECTRONIC COMMERCE? A THEORY OF PLANNED BEHAVIOR PERSPECTIVE.
179 Citations2002Paul A. Pavlou
International Journal of Information ManagementA strategic case for e-adoption in healthcare supply chains
87 Citations2006Jurong Zheng, Elmer Bakker +4 more
E-adoption in four diverse healthcare supply chains in the context of the English National Health Service (NHS) was analysed, showing there is of limited use of e- in supply chains and a framework to link the case for e-commerce with the achievement of strategic objectives is proposed.
Decision Support SystemsAn interorganizational perspective on the use of electronically-enabled supply chains
85 Citations2007Yuliang Yao, Jonathan W. Palmer +1 more
Using data from a survey of 183 managers in the food industry, a series of structural models are estimated to test the influence of supply chain position and other key variables on the perceived benefits derived from ESC use and on ESC use itself.
Expert Systems with ApplicationsInvestigation on the model of consumers’ perceived risk—integrated viewpoint
78 Citations2006W LIN
This research integrated internal and external clues and proposed the model of consumers' perceived risk and employed Fuzzy Neural Network Model to validate the related hypotheses and acquire the original data through plenty of questionnaires to meet the conditions of using this method.
A retail investor's perspective on the acceptance of Internet stock trading
53 Citations2003Joo Eng Lee‐Partridge, Pei See Ho
Analysis of factors that affect the growth of Internet stock trading in Singapore shows that attitude and social factors significantly influence investors' intention towards adopting Internet stock Trading.
Decision Support SystemsA study on decision factors in adopting an online stock trading system by brokers in Taiwan
49 Citations2004Shi‐Ming Huang, Yu‐Chung Hung +1 more
The decision factors that affect the brokers in Taiwan in adopting an online stock trading system are scrutinized to figure out and five decision factors significantly distinguish the adopters from the non-adopters in terms of the brokers' decision to adopt a stock Trading system.
Pacific-Basin Finance JournalInvestors' trading behavior and performance: Online versus non-online equity trading in Korea
49 Citations2007Natalie Y. Oh, Jerry T. Parwada +1 more
Decision Support SystemsAdoption of electronic trading at the International Securities Exchange
40 Citations2004Bruce W. Weber
The ISE is described and newly available data from brokerage firms to comply with the Securities and Exchange Commission's (SEC) Rule 11Ac1-6 is examined, showing that brokerage firms differ widely in the extent of their use of the ISE.
Psychological ReportsDeveloping a Scale of Self-Efficacy in Personal Relationships for Adolescents
15 Citations2003Rumi Matsushima, Kunio Shiomi
This study developed a scale of self-efficacy in personal relationships for adolescents and examined its reliability and the validity.