Public relations ethics and communitarianism : A preliminary investigation

Abstract

This study presents a preliminary examination of communitarianism and its emphasis on community and responsibility as an ethical base for public relations. It suggests that the emphasis business currently places on quality, social responsibility and stewardship may fit within a communitarian approach. Because public relations seeks to establish a sense of community, a communitarian base to public relations ethics may enable organizations to respond appropriately in crisis situations. Kathie A. Leeper is a professor of communication at Northwest Missouri State University and chair of the Department of Communication and Theatre Arts.