Social media advertising: Factors influencing consumer ad avoidance

Abstract

This is a post-peer-review, pre-copy-edit version of an article which has been published in its definitive form in the Journal of Customer Behavior, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in Journal of Customer Behavior, 16(2), pp.183-201, doi:10.1362/147539217X14909733609398 ,https://doi.org/10.1362/147539217X14909733609398