A hybrid conjoint model for price-demand estimation
European Journal of Operational ResearchPublished 1 January 1990
Paul E. Green, Abba Μ. Krieger
Citations19
SJR quartileQ1
SJR score2.24
SNIP2.62
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Abstract
Abstract Recent developments in conjoint analysis include the introduction of hybrid models in which part worths estimated from self-explicated data are combined with information obtained from full profile evaluations. This paper extends the hybrid approach to conjoint problems entailing multiple suppliers, with particular emphasis on competitive price relationships.
Keywords
Economics, Econometrics and FinanceBusiness, Management and Accounting
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