Planning for strategic flexibility

Abstract

In the last 10 years much has been written about the increasing environmental uncertainty firms and other organizations have to cope with. This uncertainty made it much more difficult to plan, since unexpected events often made them obsolete. Flexibility is frequently considered as a way to ‘solve’ the problem of environmental turbulence. In this article, based upon theoretical and empirical research, the author explores the concept of flexibility, puts forward some of his research findings, and advances some implications on how to increase strategic flexibility.